Overview and insight

The electronic contracts generated in Midas allows the company to verify, on a daily basis, whether a specific sales activity generates sufficient value to justify the derived process costs. All processes regarding the contract are connected to the system, enabling complete control over the sales framework.

Value creation is calculated based on each sale and is recalculated in connection with any change to the contract. In the long term, the BI feature of the system creates an overview of the value creation throughout the contract's lifetime and permits preparation and execution of corrective measures as regards customer segments, campaigns, product types, etc. The difference between corrective action and passivity can make a substantial difference to the bottom line.

Midas is tailored for the energy market

Due to the liberalised energy market with ever-increasing competition, energy suppliers are forced to optimise all aspects of their business. Midas ensures profitability in the business, creates a surplus in the sales process by relocating resources to where they create the most value. Midas generates increased insight into the details of value creation, and last but not least, enhances competitiveness on the energy market.

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"In 2012, SEAS-NVE implemented a new software system, Midas, to handle energy contracts. The system further professionalises energy trading and significantly improves our overview of market exposure. It minimises our risks and automises customer service, providing our customers with swift and individual service. Midas supports a number of pricing processes, thereby shortening our response time in the energy market."

SEAS-NVE, Annual report 2012

"A major part of the project consisted of implementing the sales, contract management and risk solution, Midas, developed and delivered by Conscious A/S. This has provided SEAS-NVE with a complete overview of their sales channels, products and hedging."

Flemming Silius, Silus Business Consulting